Unlocking Strategic Account Growth
Strategic client accounts constitute a high percentage of most organisation’s revenue. By continuing to deliver value to these clients, you have a significant opportunity to differentiate yourself from your competition whilst achieving a high client net promoter score (cNPS) and sustainable revenue.
Our solutions
- Holistic strategic client assessment
- Robust account planning approach and framework
- Account and relationship management talent assessment and coaching
- Pivot from delivery partner to strategic trusted advisor
Why GroWorth?
Robust GroWorth account framework with decades of insights and learnings that can be implemented, with the flexibility to adapt to your in-house approach. The aim is to create deep understanding of the macro industry trends, your client’s challenges and aspirations, detailed capability and relationship mapping. The intent is for you to implement and standardise this across your client teams.
Deliverables
Key strategic client segmentation report
Framework for Account planning (option to co-create existing or implement GroWorth Account framework)
Account management talent report and recommendations
Roadmap to becoming strategic trusted advisor
Account leader/client partner coaching
Outcomes
Potential to significantly improve cNPS
Excellent client engagement at all levels of organisation
Perception shift to strategic transformative trusted advisor
Right talent to drive account delight and growth
Roadmap for growth in strategic clients- expanding share of wallet